Preview
  • radio_button_unchecked1. Goal identification: Where I work with the client to determine what goals the site needs to fulfill. I.e., what its purpose is.
  • radio_button_uncheckedKnow the website’s purpose
  • radio_button_uncheckedIdentify the problems and find the right solutions
  • radio_button_uncheckedKnow your audience
  • radio_button_uncheckedWrite a creative brief
  • radio_button_uncheckedDefine success
  • radio_button_uncheckedSet your goals
  • radio_button_unchecked2. Scope definition: Once we know the site's goals, we can define the scope of the project. I.e., what pages and features the site requires to fulfill the goal, and the timeline for building those out.
  • radio_button_uncheckedDefine project scope in your contract
  • radio_button_uncheckedDetail the work you’ll do — and what you won’t
  • radio_button_uncheckedAsk for portfolio usage rights
  • radio_button_uncheckedInclude a kill fee or down payment
  • radio_button_uncheckedBe prepared for scope creep
  • radio_button_uncheckedCreate deadlines for deliverables — and payment
  • radio_button_uncheckedSchedule time for feedback and edits
  • radio_button_unchecked3. Sitemap and wireframe creation: With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.
  • radio_button_uncheckedThink about SEO
  • radio_button_uncheckedRemember why you need to wireframe
  • radio_button_uncheckedCreate your sitemap
  • radio_button_uncheckedGive stakeholders just enough to get the right idea
  • radio_button_unchecked4. Content creation: Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization in mind to help keep pages focused on a single topic. It's vital that you have real content to work with for our next stage
  • radio_button_uncheckedUnderstand why content is important
  • radio_button_uncheckedModel your content before you write it
  • radio_button_uncheckedFigure out who will make what content
  • radio_button_uncheckedInclude the client in the content creation process
  • radio_button_unchecked5. Visual elements: With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. Tools like style tiles, moodboards, and element collages can help with this process.
  • radio_button_uncheckedBuild a moodboard
  • radio_button_uncheckedCreate a style tile
  • radio_button_uncheckedBuild an element collage
  • radio_button_uncheckedCreate a living style guide
  • radio_button_unchecked6. Testing: By now, you've got all your pages and defined how they display to the site visitor, so it's time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.
  • radio_button_uncheckedInspect the design
  • radio_button_uncheckedTest functionality
  • radio_button_uncheckedCheck links
  • radio_button_uncheckedTest across browsers
  • radio_button_uncheckedTest across devices
  • radio_button_uncheckedMake sure content is easy to digest
  • radio_button_uncheckedPractice good SEO habits
  • radio_button_unchecked7. Launch! Once everything's working beautifully, it's time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? After that, it's time to break out the bubbly.
  • radio_button_uncheckedConsider the 'soft' launch
  • radio_button_uncheckedCreate scarcity
  • radio_button_uncheckedSeek feedback
  • radio_button_uncheckedInvite responsible people
  • radio_button_uncheckedTry teasers
  • radio_button_uncheckedOfficial launch
  • radio_button_uncheckedMonitor performance
  • radio_button_uncheckedMonitor public response
  • radio_button_uncheckedReview metrics
  • radio_button_uncheckedIterate
  • radio_button_unchecked* More info
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