Preview
  • radio_button_uncheckedBefore you start
  • radio_button_uncheckedStep 1: Choose your topic
  • radio_button_uncheckedIf you already have content...
  • radio_button_uncheckedWhich content is getting the most traffic?
  • radio_button_uncheckedWhich content is getting the most engagement?
  • radio_button_uncheckedWhich content is doing the best in Google search?
  • radio_button_uncheckedWhich content is driving the most new people to your email list?
  • radio_button_uncheckedIf you’re an educator or trainer and you already teach in-person classes or workshops...
  • radio_button_uncheckedWhich talks or training events are the most popular?
  • radio_button_uncheckedWhich ones get the best attendance and spark conversations?
  • radio_button_uncheckedWhich ones are people willing to pay for?
  • radio_button_uncheckedIf you run a service business and you already teach in-person classes or workshops...
  • radio_button_uncheckedWhat is one tiny tidbit that clients find incredibly valuable?
  • radio_button_uncheckedWhat projects do you have to turn down because of bandwidth?
  • radio_button_uncheckedDo you often turn down clients because they can’t afford your rates?
  • radio_button_uncheckedAre there any services you don’t want to do any more...but keep getting asked about?
  • radio_button_uncheckedIf you’re starting a business from zero...
  • radio_button_uncheckedDo friends and family ask you for advice on the same topic over and over again?
  • radio_button_uncheckedDo you have any special training or experience?
  • radio_button_uncheckedDo you find yourself helping friends and family with the same tasks over and over?
  • radio_button_uncheckedDo you have any content you’ve been meaning to write?
  • radio_button_uncheckedIf you’re looking at a list of course topics and you can’t decide...
  • radio_button_uncheckedWhich topics would be the easiest for you to get up and running?
  • radio_button_uncheckedDo you already have lots of content around one of the topics?
  • radio_button_uncheckedIs one of them way easier to film because it doesn’t require lots of camera angles, etc.?
  • radio_button_uncheckedStep 2: Identify your target audience
  • radio_button_uncheckedThink about who you want to target
  • radio_button_uncheckedAre there any causes you care about in particular?
  • radio_button_uncheckedIs there an underrepresented group of people close to your heart?
  • radio_button_uncheckedAre you involved in a community that could benefit from your course topic?
  • radio_button_uncheckedThink about those communities: which ones are you most passionate about, and which ones could really use your help?
  • radio_button_uncheckedDo some research and Find out if your course topic has been covered
  • radio_button_uncheckedGoogle your mini course topic and do some exploring. On what kinds of sites do you see this type of thing cropping up?
  • radio_button_uncheckedType the term into the search bar in Facebook, and look it up on Twitter and Instagram (search hashtags)
  • radio_button_uncheckedAre there Quora questions on your topic? What are the answers like?
  • radio_button_uncheckedIs your topic taken?
  • radio_button_uncheckedTake a look at the course—does it seem to be targeting your specific audience? If not, how would this course look different if it did appeal to your audience?
  • radio_button_uncheckedIf that’s not helpful, take another look at that course. What angles are missing? What gaps can you fill in?
  • radio_button_uncheckedChoose a specific target audience
  • radio_button_uncheckedCan you describe your audience in 1 or 2 words? Make it more specific
  • radio_button_uncheckedStep 3: Provide a transformation
  • radio_button_uncheckedMake sure your students really need your course
  • radio_button_uncheckedDoes your course solve a real problem or frustration?
  • radio_button_uncheckedHow will your students be different after they take your course?
  • radio_button_uncheckedStep 4: Outline the content
  • radio_button_uncheckedRead: [How to Plan Your Course Content](http://blog.teachable.com/how-to-plan-your-course-content)
  • radio_button_uncheckedWhat are all the things your students need to know to achieve the transformation above? (make a list)
  • radio_button_uncheckedStep 5: Make the focus even smaller
  • radio_button_uncheckedRefine your content
  • radio_button_uncheckedLook at the list above and group like with like to form units
  • radio_button_uncheckedCheck to see if one of your units could be a standalone course.
  • radio_button_uncheckedDouble check: does the remaining topic provide so much value that you’ll win the loyalty of your new students?
  • radio_button_uncheckedRepurpose your content and organize
  • radio_button_uncheckedDecide what content should be videos, PDFs, text lessons, etc.
  • radio_button_uncheckedChoose which topics require video
  • radio_button_uncheckedChoose which topics require downloadable content/PDFs
  • radio_button_uncheckedChoose which content requires longform text
  • radio_button_uncheckedCreate your course materials
  • radio_button_unchecked[How to Create Slides for Your Online Course Videos](http://blog.teachable.com/how-to-create-slides-for-your-online-course)
  • radio_button_unchecked[How to DIY Your Video Recording Setup](http://blog.teachable.com/how-to-diy-home-video-recording-studio-setup)
  • radio_button_unchecked[How to Set Up Your School on Teachable (step-by-step)](http://blog.teachable.com/set-up-your-teachable-school)
  • radio_button_uncheckedMarket your course
  • radio_button_uncheckedRead
  • radio_button_unchecked[How to Price Your Online Course](http://blog.teachable.com/how-to-price-your-online-course)
  • radio_button_unchecked[Mini Course: How to Design Your Teachable Sales Page](https://academy.teachable.com/p/sales-page-design-masterclass/?product_id=308511&coupon_code=TEACHABLEINSTRUCTOR09123809)
  • radio_button_uncheckedCreate your course sales page
  • radio_button_uncheckedSet up an email list
  • radio_button_uncheckedClaim social media accounts for your course or school (Twitter, Facebook, Instagram, Pinterest)
  • radio_button_uncheckedMarketing Strategies
  • radio_button_uncheckedGuest Blogging
  • radio_button_uncheckedMake a list of blogs in your niche (or a closely related niche).
  • radio_button_uncheckedMake note of blogs that accept guest posts.
  • radio_button_uncheckedMake a note of blogs that also have a large audience and drive engagement.
  • radio_button_uncheckedBe sure that those blog link back to guest contributors
  • radio_button_uncheckedSocial Media
  • radio_button_uncheckedLink to your mini course sales page in your bio on each platform
  • radio_button_uncheckedMake a posting schedule (use an app like Buffer or Oscar to make this easy)
  • radio_button_uncheckedMake a schedule for engaging with your audience (a simple 30-minute calendar reminder every day should do it)
  • radio_button_uncheckedStart posting about your course
  • radio_button_uncheckedShare posts from your audience and from other business in your niche
  • radio_button_uncheckedInfluencer marketing:
  • radio_button_uncheckedResearch a list of influencers (bloggers, podcasters, YouTubers, Instagrammers) in your niche
  • radio_button_uncheckedReach out and offer access
  • radio_button_uncheckedOffer affiliate revenue
  • radio_button_uncheckedRequest reviews
  • radio_button_uncheckedFollow up
  • radio_button_uncheckedIn-person promotion:
  • radio_button_uncheckedCollect email addresses at in-person training events and workshops
  • radio_button_uncheckedSend your students access to your course if it’s free, or information about it if it’s not free
  • radio_button_uncheckedAt conferences and other speaking gigs, feature your course in slides and share a link to sign up for your course (and join your email list)
  • radio_button_unchecked* More info
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